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    <title>RIO ROJO</title>
    <link>https://riorojo.bigcartel.com</link>
    <description>Lake Texoma lifestyle brand inspired by Red River roots. Offering premium hats, tees &amp; gear for life on the water, under the sun &amp; with your people. </description>
    <item>
      <g:id>119135703</g:id>
      <g:title>Long sleeve Rio Rojo full logo hooded active shirt</g:title>
      <g:description>&lt;p&gt;Built for long days on the water, this lightweight, fast-drying performance tee features built-in UPF sun protection and odor-resistant technology to keep you comfortable from first cast to last call. The integrated hood offers effortless coverage when the sun gets serious, and the signature Rio Rojo full back graphic makes a statement every time you step off the boat.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Fast-drying&lt;/li&gt;&lt;li&gt;UPF Sun Protection&lt;/li&gt;&lt;li&gt;Odor Resistant&lt;/li&gt;&lt;li&gt;Integrated Hood&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;</g:description>
      <g:price>50.00 USD</g:price>
      <g:link>https://riorojo.bigcartel.com/product/long-sleeve-rio-rojo-full-logo-hooded-active-shirt</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/424115910/IMG_2419.JPG</g:image_link>
      <g:additional_image_link>https://assets.bigcartel.com/product_images/424115913/IMG_2420.JPG</g:additional_image_link>
      <g:mpn>119135703</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>119135619</g:id>
      <g:title>Rio Rojo logo trucker hat</g:title>
      <g:description>&lt;p&gt;The one you&amp;#39;ll never want to take off -- and now you&amp;#39;ll know why everyone else is wearing one, too! The Richardson 112 is the most popular hat in the USA, and this Rio Rojo edition makes it easy to see why. The embroidered circle logo sits perfectly on a clean heather gray front with a breathable light gray mesh back, broken-in feeling right out of the box. Adjustable snapback fit, all-day comfort, and just the right amount of attitude for wherever the day takes you.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Richardson 112&lt;/li&gt;&lt;li&gt;Most Popular Hat in the USA&lt;/li&gt;&lt;li&gt;Embroidered Logo&lt;/li&gt;&lt;li&gt;Snapback&lt;/li&gt;&lt;li&gt;Mesh Back&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;</g:description>
      <g:price>30.00 USD</g:price>
      <g:link>https://riorojo.bigcartel.com/product/unnamed-rio-rojo-logo-trucker-hat-product</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/424115649/IMG_2408.JPG</g:image_link>
      <g:additional_image_link>https://assets.bigcartel.com/product_images/424115652/IMG_2435.JPG</g:additional_image_link>
      <g:mpn>119135619</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>119133609</g:id>
      <g:title>Rio Rojo full logo foam trucker-style hat</g:title>
      <g:description>&lt;p&gt;Bright, bold, and straight out of a good time. This royal blue and white foam trucker puts the full Rio Rojo logo front and center with a vibrant screenprint that pops. Lightweight, easy to wear, and impossible to miss -- it&amp;#39;s the hat that says you&amp;#39;re here for a great day on the lake and you want everyone to know it.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Foam Trucker Style&lt;/li&gt;&lt;li&gt;Screen Printed Logo&lt;/li&gt;&lt;li&gt;Snapback&lt;/li&gt;&lt;li&gt;One Size Fits Most&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;</g:description>
      <g:price>25.00 USD</g:price>
      <g:link>https://riorojo.bigcartel.com/product/rio-rojo-full-logo-trucker-hat</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/424108800/IMG_2416.JPG</g:image_link>
      <g:additional_image_link></g:additional_image_link>
      <g:mpn>119133609</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>119126430</g:id>
      <g:title>Rio Rojo text logo trucker hat</g:title>
      <g:description>&lt;p&gt;Same legendary Richardson 112 -- fresh new look. The bold Rio Rojo Lake Texoma text embroidered across the front makes a clean statement on the most popular hat in the USA. Heather gray front, breathable light gray mesh back, adjustable snapback fit, and all-day comfort.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Richardson 112&lt;/li&gt;&lt;li&gt;Most Popular Hat in the USA&lt;/li&gt;&lt;li&gt;Embroidered Text&lt;/li&gt;&lt;li&gt;Snapback&lt;/li&gt;&lt;li&gt;Mesh Back&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;</g:description>
      <g:price>30.00 USD</g:price>
      <g:link>https://riorojo.bigcartel.com/product/rio-rojo-text-logo-trucker-hat</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/424085031/IMG_2409.JPG</g:image_link>
      <g:additional_image_link>https://assets.bigcartel.com/product_images/424085034/IMG_2410.JPG</g:additional_image_link>
      <g:mpn>119126430</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>119126358</g:id>
      <g:title>Clay color Rio Rojo full logo tee</g:title>
      <g:description>&lt;p&gt;&lt;br&gt;Warm, earthy, and effortlessly cool. This clay-colored cotton crew neck pairs the full Rio Rojo logo with a relaxed unisex fit that goes from the boat ramp to the back porch without missing a beat. Soft, lightweight, and comfortable enough to reach for every single day.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Soft Cotton&lt;/li&gt;&lt;li&gt;Lightweight&lt;/li&gt;&lt;li&gt;Unisex Fit&lt;/li&gt;&lt;li&gt;Crew Nect&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;</g:description>
      <g:price>35.00 USD</g:price>
      <g:link>https://riorojo.bigcartel.com/product/clay-color-rio-rojo-full-logo-tee</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/424084779/IMG_2406.JPG</g:image_link>
      <g:additional_image_link>https://assets.bigcartel.com/product_images/424084782/IMG_2405.JPG</g:additional_image_link>
      <g:mpn>119126358</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>119126277</g:id>
      <g:title>Tri-blend long sleeve Rio Rojo full logo active shirt</g:title>
      <g:description>&lt;p&gt;Quite possibly the softest shirt you&amp;#39;ll ever wear! The tri-blend fabric is so buttery you&amp;#39;ll want to live in it -- and with built-in UPF sun protection, fast-drying performance, and odor resistance, there&amp;#39;s really no reason not to. Rep Lake Texoma in style with the signature Rio Rojo full back graphic and wear it from the water to wherever the day takes you.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Fast-drying&lt;/li&gt;&lt;li&gt;UPF Sun Protection&lt;/li&gt;&lt;li&gt;Odor Resistant&lt;/li&gt;&lt;li&gt;Tri-Blend&lt;/li&gt;&lt;/ul&gt;</g:description>
      <g:price>45.00 USD</g:price>
      <g:link>https://riorojo.bigcartel.com/product/tri-blend-long-sleeve-rio-rojo-full-logo-active-shirt</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/424084425/IMG_2404.JPG</g:image_link>
      <g:additional_image_link>https://assets.bigcartel.com/product_images/424084428/IMG_2403.JPG</g:additional_image_link>
      <g:mpn>119126277</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
    <item>
      <g:id>119036223</g:id>
      <g:title>Vintage Blue Rio Rojo text tee</g:title>
      <g:description>&lt;p&gt;The classic you didn&amp;#39;t know you needed. This soft, lightweight cotton crew neck is an easy everyday wear -- whether you&amp;#39;re headed to the marina, grabbing breakfast in town, or just repping your favorite brand on the lake. Clean Rio Rojo text on the back, small logo on the chest, and a relaxed unisex fit that looks good on everyone.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Soft Cotton&lt;/li&gt;&lt;li&gt;Lightweight&lt;/li&gt;&lt;li&gt;Unisex Fit&lt;/li&gt;&lt;li&gt;Crew Neck&lt;/li&gt;&lt;/ul&gt;</g:description>
      <g:price>35.00 USD</g:price>
      <g:link>https://riorojo.bigcartel.com/product/vintage-blue-rio-rojo-text-tee</g:link>
      <g:image_link>https://assets.bigcartel.com/product_images/424082280/IMG_2401.JPG</g:image_link>
      <g:additional_image_link>https://assets.bigcartel.com/product_images/424082283/IMG_2399.JPG</g:additional_image_link>
      <g:mpn>119036223</g:mpn>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
    </item>
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